E caroline@carolinefrankel.com T +44 (0)7768 465 948
Creating a powerful brand from a product or a service takes aligning the offer with what the customers want and expressing and communicating its promise in a way that is impactful, relevant, motivating, differentiating and consistent.
E caroline@carolinefrankel.com T +44 (0)7768 465 948
We develop strong brand platforms and winning communication strategies and manage the collateral development process.
E caroline@carolinefrankel.com T +44 (0)7768 465 948
We study your business to better understand your goals and objectives.
We explore your customers and their influencers to better understand their needs and aspirations.
We develop strong, creative, aspirational, motivating brand platforms and communication strategies.
We revisit your proposition, product or service to make sure it meets your customers expectations.
We identify the right partners to help you communicate your brand promise in a consistent way and we manage them for you.
E caroline@carolinefrankel.com T +44 (0)7768 465 948
E caroline@carolinefrankel.com T +44 (0)7768 465 948
Experience.
Genuine understanding of luxury customers.
Endless quest for insights which are at the core of winning positioning platforms.
Belief that relevant creativity is key.
Conviction that strong brands can only be achieved through consistency.
Vast network of partner communication agencies to implement the strategy.
Adaptability.
Determination to succeed.
E caroline@carolinefrankel.com T +44 (0)7768 465 948
Caroline is a French national who has lived in Paris, New York and London where she has worked for over two decades.
Caroline started her career in Advertising, working for DDB Paris and New York and BMP in London, the most strategic agency of the time, where she spent 13 years as Board Account Director, heading many blue chip accounts including Vodafone, Nestle and Heinz.
In 2002, Caroline set up her own brand consultancy, and for the last 12 years has specialized in Luxury Branding with clients such as Rocco Forte Hotels, Assouline, Sotogrande and Northacre.
Developing and implementing brand and marketing strategies that have impact and deliver strong customer engagement is at the core of Caroline’s work. She also brings her experience to various marketing projects on an ad hoc basis. In a feature article Harper's Bazaar did on Caroline, they referred to her as "Brand Nova".
In addition Caroline is also a non-exec board member of two companies, Assouline Publishing and Benvic, the major player in the PVC sector.
E caroline@carolinefrankel.com T +44 (0)7768 465 948
‘We had heard great things about Caroline Frankel’s skills, so we decided to hire her to help us with the positioning and marketing strategy of our first flagship store in London, Maison Assouline which we launched 3 years ago.
She showed an excellent sense of analysis, great consistence in marketing strategy, a creative mind and a good and well used network.
Besides, working with her was always very enjoyable.
Caroline is strategic, professional, dynamic, very clever and very charming.’
Martine and Prosper Assouline
Founders of Assouline Publishing
‘Caroline, through her strong strategic skills combined with her ability and drive to transfer strategy into execution, made a substantial contribution to our organisation and its continued growth.
She effectively formulated creative strategies and action plans to drive both internal and external support for the company’s mission. Examples were “Westminster Cool” for our latest development The Broadway and “The noble force of high end residential” for Northacre. Caroline quickly became an integral part of the team and was a delight to work with.’
Niccolo Barattieri di San Pietro
CEO
Northacre
‘Caroline brought a professionalism to the marketing operation and laid the roots for a more disciplined and organised approach going forward.
She brought a style to the presentation of the Brand which had been lacking and contributed considerably to the enhancement of its perception in the outside world.
She left the foundation for an effective CRM program.
She has a strong sense of what luxury is about and the expectations in the market place for what luxury products should deliver.’
Sir Rocco Forte
Founder and Chairman
Rocco Forte Hotels
‘I have worked with Caroline on multiple projects, to which she brings a strong, experienced focus on what engages and motivates the luxury market. It is always an intelligent and questioning approach that drives fresh creative solutions across multiple platforms. Always a rewarding experience!’
Andrew Derrick
Creative Director
Socrates Communications
‘Caroline has an ability to maintain a strategic course that enables luxury brands to be animated both creatively and sympathetically, whilst delivering against commercial demands.’
Alix Robson
Partner
ANM
E caroline@carolinefrankel.com T +44 (0)7768 465 948
E caroline@carolinefrankel.com T +44 (0)7768 465 948
E caroline@carolinefrankel.com T +44 (0)7768 465 948
